The Fragrance Retail Market is going to have a MAJOR shift…
[AI generated images made to make a point] This is the possible future we are heading to.
I see ALOT coming to the market and some are gonna be good. Some are going to bad and some are gonna be really ugly.
The definition is pretty loose on what’s going to be good bad and ugly, but let’s start with the good. I think that we’re going to see much more. Indie and smaller brands. Really take precedents in the market people want different people want nostalgia people want places that they’ve been before.
Sampling & decanting: The fragrance trend that should continue
People are not blindly buying fragrances anymore. They are sampling, decanting for friends and/or making a business out of it and companies are catching onto how marketable this is. Here’s why I think it should stay and some retailers I personally use.

