The Fragrance Retail Market is going to have a MAJOR shift…
[AI generated images made to make a point] This is the possible future we are heading to.
I see ALOT coming to the market and some are gonna be good. Some are going to bad and some are gonna be really ugly.
The definition is pretty loose on what’s going to be good bad and ugly, but let’s start with the good. I think that we’re going to see much more. Indie and smaller brands. Really take precedents in the market people want different people want nostalgia people want places that they’ve been before.
A Fragrance nana-issance?!
In a fragrance space where everyone wants to smell like musks or rocket fuel (this is a joke) I want to smell sweet and exciting. When I saw Ellis Brooklyn put out this email image showing they were bringing back banana milkshake I thought…are we having a nana-issance?! Is this year and beyond going to have more fragrances with banana and banana-like notes? I hope so. I am here for it!
2026 fragrance launches I am actually excited about
This will keep growing and I will add links once products release.
Here is my criteria:
The fragrance notes MUST be interesting
It MUST be a brand or company doing something different than their normal output
There will more than likely be over 20,000 releases in 2026 alone I can’t document them all but I can make space for things I want and I think the audience would like to hear me talk about.
Feel free to reference my 25 fragrance notes I feel in love with this year [2025] to learn about notes that I gravitate to.