If I worked in small creator retention…
Brands have practices in place for their high earning and large follower account creators but no systems in place for the smaller ones. Here is how I would fix that.
Let’s talk about brand neutrality
Having a conversation about brand neutrality and how I will be moving in the future. This is a conversation content creators and influencers should have among themselves for promoting and standing firm for businesses you don’t own.
Build you monetization strategy before you need it.
A conversation about monetization strategy and starting as early as you can. A time will come and you will wish you monetized all your ideas, creativity, and suggestions to your audience. Put things in place today.
I don’t want to be Barbie, I want to dress her.
Don’t put yourself in one niche. Cast lines for your content.
I created a theory called “casting lines”. Does it work? I think so as a new developing content creator. You don’t know how far content creation can take you. Enjoy the journey but don’t box yourself in.
Affiliate marketing and black owned fragrance brands
Affiliate marketing is a way for all brands, including black owned brands, to be able to grow their sales while allowing their audience to share in the profit. Commissions based sales structures are nothing new, but in 2026 affiliate marketing is scaling and I want to provide a space to see more black owned brands highlighted. I also believe visibility and knowing these brands exist and you can share in the success of the brand will bring more people to try, promote, and become life long fans of the brands.
The Fragrance Retail Market is going to have a MAJOR shift…
[AI generated images made to make a point] This is the possible future we are heading to.
I see ALOT coming to the market and some are gonna be good. Some are going to bad and some are gonna be really ugly.
The definition is pretty loose on what’s going to be good bad and ugly, but let’s start with the good. I think that we’re going to see much more. Indie and smaller brands. Really take precedents in the market people want different people want nostalgia people want places that they’ve been before.