Don’t put yourself in one niche. Cast lines for your content.
I created a theory called “casting lines”. Does it work? I think so as a new developing content creator.
I want to be one of those people who teaches you exactly how I did it while being in the thick of it. I was actually thinking of calling it “in the thick of it” or “reporting from the middle” or “the half-way point”. I don’t know something catchy but no one ever talks about the middle point. The point past when you first start and before you hit major success and everyone wants to know how you did it?
I wanna see more content creators talk about it when they went from 0 to 100 followers and 100 to 1000 and then 1000 to 10,000. What was that like?
But anyways, I have a theory and it goes like this. Take your hand you have 5 fingers. Each finger should be a niche. Each finger should also be a social platform in which you post content or avenue in which you get your business out there. Think about it like fishing you are “fishing” for followers, an audience, sales, and brands.
Why do I think this works? I make a majority of perfume content on Tiktok when I first started. When I branched out to other social platforms first Instagram then Facebook then Lemon8 and then Pinterest my followers grew. I think it was confidence, awareness, and SEO is pushing me more than I am more searchable. My LTK followers started to increase and what does all this mean? More revenue.
Tiktok Shop is my most profitable platform that I make sales and what happens if it goes away tomorrow? What if I am unfavorable to the algorithm? Listen, you see what I look like. I am a fat, black, feminine presenting person on the internet with queer in the title of my name. Do you think they like that? Hell no. But I do it because I WANT TO. I learned very early on with different political climates and changes as well as changing of hands for the platform this could NOT be the only way I made money on social media.
I am determined to make this from my 5-9 to 9-5 and right now its looking like my 9AM-11PM because I put in so many hours a day to make this thing happen.
Tiktok shop is also extremely unpredictable and you have to monitor it. Your links disappear, your items go out of stock with no notification, and videos get flagged if you use words, phrases, or simply the “camera quality” is off.
I extended my reach here is my five: Tiktok Shop, Shopify, LTK, Shopmy, and Amazon Storefront. Do I want more? Yes, where I can I will do.
I extended myself to 5 social platforms: Tiktok, Facebook, Instagram, Lemon8, and Pinterest. These are all platforms that with significant growth could pay me outside of affiliate marketing.
I also have my website, my 9-5, and here substack allows for me to have paid subscribers.
If we gonna go get it. We gotta get it. I have every intention of getting “it”. The money, the brand deals, the business, the growth, the audience, and all that comes with working hard.
You know what niche pays me the most? Hair care. I post mainly about fragrances and most people don’t purchase any of my fragrance recommendations. Hey, I get it scent is subjective and why would you trust my nose. I’ve been expanding my niches right now my 5 would be fragrance, beauty, skin care, hair care, and fashion. I am dabbling in luxury as its the most profitable but I have to LEARN luxury to promote luxury. Its not easy coming from a lower middle class background. There was already a steep barrier to entry when it came to fragrance as it is. You have to have MONEY and TIME to know these things and those are not luxuries I’ve had.
Listen, 2026. We can all eat. We can build networks together. You shop my shop, I shop yours. I don’t see why more people are doing it. We could build the kind of wealth beyond our wildest dreams and people don’t have to change what they buy but HOW they buy it.
Thanks for reading. Follow me. I hope I taught you something you can use and be successful. Asé and 11:11